Begin with what people say
Someone may understand the financial advantage and still feel hesitant. A trusted doctor, an existing referral, a past experience, or uncertainty about an unfamiliar facility can matter deeply.
An employer’s prediction that people will not use the option is different from hearing their concerns directly. Ask what is behind the hesitation before deciding how to respond.
Make room for practical needs
Travel is more than distance. Time away from work, childcare, a companion, follow-up visits, and recovery can all affect a choice. A $0 bill can remove a financial concern while leaving these arrangements unresolved.
Discuss the help available through the plan and employer. Do not assume transportation, lodging, or paid leave is included.
Help people find the option when they need it
Enrollment is one opportunity to explain the option. A family may need it months later. Clear, repeated information should explain which care may qualify and how to contact the navigation team.
Include family members who may not see workplace messages. A simple explanation they can return to is more useful than an announcement they cannot find.
Learn before changing the plan
When use is low, first confirm what is available and ask what people are experiencing. The answer may be clearer communication, a conversation about trust, or help with a practical obstacle.
The employer and advisor can use those findings to decide what to improve. Low use alone does not explain the cause.
Where to begin
Exploring benefits for an organization? Talk with Rubicon or your advisor. Planning care for yourself or a family member? Use the care navigation contact in your plan materials.
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