Give the option a clear introduction
Employees need to understand why the option is being offered, what $0 means, and where to turn. Leadership can help make that introduction credible and give people permission to ask questions.
Avoid presenting a different facility as the right choice for every person. Explain the opportunity and the support available to explore it.
Make help easy to find
Someone within the organization should be able to help employees find the appropriate plan contact and raise recurring questions with the advisor. That person needs time and support for the role.
They do not need to make clinical decisions or resolve claims themselves. Their value is helping people reach the right team and making sure unanswered questions do not get lost.
Return to the conversation
A new hire, a new referral, or a family member’s planned procedure can make the option relevant long after enrollment. Keep the explanation and navigation contact accessible throughout the year.
Listen to what employees and families find confusing or difficult. Work with the advisor on the issues that recur, whether they concern awareness, trust, or practical support.
Where to begin
Talk with Rubicon or your advisor about the people, places, and plan details that matter to your organization.
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